Informing marketing and business decisions for optimal results 

Sheila W. King, MBA, PRC

  • Marketing Research Professional
  • Expertise in Quantitative AND Qualitative Techniques
  • Professional Moderator (focus groups, in-depth interviews)
  • Proficient Design, Execution, Management throughout all Primary Research Phases
  • Critical Thinking with Analytical, Organizational, and Communication Skills
  • Network of affiliated partners to provide sample, programming, data processing, etc.

ABOUT THE FOUNDER


Hello, I'm Sheila King, and welcome to King Research Solutions. If you value experience, integrity, and professionalism, give us a call today.


Employment: With more than 20 years of research experience, Sheila has worked as Research Director for Prince Market Research, Catalyst Healthcare Research, Outsell Inc., ADT Automotive, and M/A/R/C Research.

Expertise: Design, execution and management of research studies for internal and external clients. Experience ranges from quantitative studies to qualitative focus groups and interviews conducted among all levels of professionals and consumers in healthcare, pharmaceutical/ biotechnology, publishing, automotive, retail, government, and academic markets.

Education: Sheila received her Bachelor of Business Administration (BBA) from Middle Tennessee State University and her Master of Business Administration (MBA) from the University of Arkansas at Fayetteville. She completed the Principles of Marketing Research certificate program through the University of Georgia and earned Professional Researcher Certification at the Expert level from the Marketing Research Association (MRA).

Extracurricular: Sheila served on the Board for 6 years as Research Chair for the Nashville chapter of the American Marketing Association (AMA). Sheila also served on the Board of the Atlanta/Southeast chapter of the Insights Association and has been a national member since 1998.

Entrepreneurship: In 2014, Sheila formed King Research Solutions LLC to provide custom research services to other organizations and share her expertise in primary research design and analysis as an independent consultant. There are many reasons to work with KRS, including the following values and benefits:

  • High integrity: I value honesty, accuracy, and honoring commitments.
  • Professional: My clients and peers describe me as professional, solid, accountable.
  • Responsive: Communication is key in working together successfully.
  • Easy to work with: I easily build rapport and partnerships with others.
  • Flexibility: I will recommend the best approach for you, and also be flexible to deliver a good approach that fits with your culture and budget.
  • Objective: As an independent, third-party research professional, I will be unbiased in delivering the message, whatever it may be.
  • Cost-conscious: I deliver valuable insights for a reasonable investment, free of the overhead of a large research firm.